Typography rules at Stackit

Learn important typography rules for brand consistency at Stackit

Sentence Casing

  • Always default to sentence case for copy.  Sentence case is when the first word of the sentence is capitalized
  • Use title case for the title page headings on presentations and the  hero section headings on the website. Title case is when every word in the sentence is capitalized
  • Use sentence case for section headings and body copy
  • Do not use all caps

Alignment 

All headers and sub headers should be left aligned. Exceptions will be made in some cases for center alignment of headers and sub headers on the website for stylistic reasons.

Font Hierarchy 

Using proper sizing hierarchy is very important to create clarity in our messaging. Fonts should scale up from 1x body copy in a predictable way.

  • Follow sizing guidelines and do not create custom font sizes