Primary colors
Primary colors are the most prominent brand colors.
Illustration
Here, the characters are always colorful, the objects delightful and the shadows dimensional. Explore how we approach illustration at Stackit.
Values overview
What are brand values?
Our brand values guide our core beliefs and behaviors as individuals and as an organization. They are infused in our culture and how we do business.
- Defines those qualities of our brand that remain unchanged over time
- Outlines a set of beliefs that should be both communicated and experienced throughout all touchpoints & interactions
- Helps set a culture we want to build in conjunction with our values
Smart AF
We push the limits of what is possible by being self-assured and self-aware
Brave not Fearless
In the face of fear and uncertainty, we act smart and power on!
Empathy
Love who you are and what you do in all you are and all you do.
Trust
Relate and align by leading with empathy
Secondary colors
Secondary colors are used to support the primary brand colors and are often seen in gradients, backgrounds, and accents throughout various brand activations.
Neutral colors
Neutral colors are used throughout our branding for default white, black, and grays. Typically you'll see these as backgrounds, text colors, and are typically the most commonly used colors.
Utility colors
Utility colors are used for things like success messages, notifications, warnings, and error messages.
Gradients
Gradients are an important aspect of the Stackit visual brand. They can serve as background graphics in presentations, web pages, social posts etc. They can also be used as background fill for fonts and icons.
Overview
Our primary illustration at Stackit is our Stacksquatch character. We are currently in V3 of his design and will continue to iterate. Stacksquatch was designed by our lead designer, Alex Swarts, who will continue to release new versions of our furry friend. The purpose of Stacksquatch is to add a comedic element/mascot to our brand, similar to the Duolingo Owl or the Michelin Man. We hope that the presence of this illustration will create a sense of curiosity and comedy that adds a sense of playfulness to our customers' interaction with our brand.
Usage Guide
- So far, Stacksquatch is integrated into the website, social media, and company zoom backgrounds.
- Reference the motion guidelines to get zoom background with Stacksquatch integration.
- Reference 'How to add branded zoom background' university page to add Stacksquatch graphic as your default zoom background.
- Stacksquatch emojis are integrated into our company Slack instance. Find them by opening emojis in your chat box and clicking the Slack logo to see all our custom emojis.
Illustration Examples
Guardrails
Personality Traits
Should Feel
Shouldn't Feel
Approachable with a side of wit
Witty and happy
boring & rigid
Curiously Conversational
Thought provoking and engaging
arrogant and pretentious
Intelligently Optimistic
Brave
fearless
Self-assured yet self-aware
aspirational & actionable
Not fluffy & bullshitty
Relatably Understanding
Empathetic & relatable
elitist & assholey
Primary Font
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100 - Thin
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200 - Extra Light
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300 - Light
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400 - Regular
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500 - Medium
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600 - SemiBold
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700 - Bold
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800 - Black
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900 - Graphik Super
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