Primary colors
Primary colors are the most prominent brand colors.
Iconography
From Stackit features to real world objects and abstract concepts, icons help us represent information more easily. Icons are nuts and bolts; emoji are bells and whistles.
Values overview
What are brand values?
Our brand values guide our core beliefs and behaviors as individuals and as an organization. They are infused in our culture and how we do business.
- Defines those qualities of our brand that remain unchanged over time
- Outlines a set of beliefs that should be both communicated and experienced throughout all touchpoints & interactions
- Helps set a culture we want to build in conjunction with our values
Smart AF
We push the limits of what is possible by being self-assured and self-aware
Brave not Fearless
In the face of fear and uncertainty, we act smart and power on!
Empathy
Love who you are and what you do in all you are and all you do.
Trust
Relate and align by leading with empathy
Secondary colors
Secondary colors are used to support the primary brand colors and are often seen in gradients, backgrounds, and accents throughout various brand activations.
Neutral colors
Neutral colors are used throughout our branding for default white, black, and grays. Typically you'll see these as backgrounds, text colors, and are typically the most commonly used colors.
Utility colors
Utility colors are used for things like success messages, notifications, warnings, and error messages.
Gradients
Gradients are an important aspect of the Stackit visual brand. They can serve as background graphics in presentations, web pages, social posts etc. They can also be used as background fill for fonts and icons.
Icon basics
Icons are symbols that should be simple and easy to understand by most (if not all) regions and always paired with copy. Use them sparingly and with intention—not as decoration or as a substitute for illustration. We did the work for you creating our icon library, so there’s no need to create your own.
Design considerations
Icons can be placed on solid color backgrounds, within branded shapes or inside circles. In any case, backgrounds should come from our core or secondary color palette.
Icon styles
Single color lined icons
Duo-tone icons
Filled icons
Hero Icons
- Hero icons are used to represent specific Stackit services: website, marOps, revOps, and branding
- Do not use hero icons to represent different concepts
Guardrails
Personality Traits
Should Feel
Shouldn't Feel
Approachable with a side of wit
Witty and happy
boring & rigid
Curiously Conversational
Thought provoking and engaging
arrogant and pretentious
Intelligently Optimistic
Brave
fearless
Self-assured yet self-aware
aspirational & actionable
Not fluffy & bullshitty
Relatably Understanding
Empathetic & relatable
elitist & assholey
Primary Font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
100 - Thin
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200 - Extra Light
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300 - Light
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400 - Regular
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500 - Medium
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600 - SemiBold
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700 - Bold
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800 - Black
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900 - Graphik Super
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